Social Media Evaluation

In comparing the social media presence of Ted Baker, I thought it was interesting to note the huge increases in their social media followings.

I studied Ted Baker for the Branding and Marketing Communications unit in February 2015 and the social media following for them was as follows:

I re-visited these these social media platforms recently and noticed that their online following had greatly increased:

There could be several reasonings behind these increases, but it is primarily due to the successful marketing strategies employed by the brand.