In designing the Prom by Ted logo, I took inspirations from the existing Ted Baker brand logo. I used the same font as for the 'by Ted' writing, but added a more feminine font for the word 'Prom'.
I also likes the bordering of the existing logo, so decided to mimic it, so to create synergy with the sub and parent brand.
In terms of colouring, I wanted to select a feminine shade that also complemented the purple of the existing logo.
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