To raise awareness and spark interest in Prom by Ted, a promotional lifestyle film was created.
It will be shown on the Ted Baker website and their YouTube channel. The view the video, click here.
The lifestyle film not only places huge emphasis on the dresses, it also details the typical events leading up to the event itself. For example, the close up's of the models hair any make up, and the scenes with the prom date.
This is intended to reach the viewers on a personal level and to encourage them to put themselves in the shoes of the model.
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