Ray Kelvin- Founder of Ted Baker

So what does Kelvin think Ted Baker would wear if he were a real person? "A Ted Baker Tight Lines suit, a polo neck, a trilby- no feathers included- brogues in his own colour and off socks," he says. And Ted's pants? "Ted wouldn't talk about that," says Kelvin. "Modesty prevails." Like Kelvin's face, that must remain a mystery. 

(www.retail-week.com, 2014)